Spanning three decades, this vibrant and inspirational father and son duo have produced over 10,000 seminars, boot camps and conventions, attracting more than a million participants.
About The Authors
Elsom Eldridge, Jr.
Ed.M - Harvard
CPC, CPMC
"​​​​​The Consultant's Consultant"
Author of numerous industry-defining texts including, The Consulting Encyclopedia, co-authored with Howard Shenson, and Maximum Success in the Consulting Business, co-authored with Dan Kennedy.
Co-Founder & Chairman of venture
capital-backed, multimillion dollar Internet
marketing company, Vacation HotDeal
Companies, Inc. and subsidaries, one of
the Inc. 5000 fastest-growing companies
in America. Best selling Author, Master
Builder of leading sales organizations, and
nationally featured speaker.
Mark L. Eldridge
CPC, CPMC
​​​​​​​Marketing Expert
More than 175 Obvious Experts in a wide variety of fields have contributed to the book. ​​​​​​​You'll get their personal insights on how they first moved from being rarely recognized to their status as an Obvious Expert. As you can imagine, this kind of inspiration is invaluable to beginners and pros alike. Contributions from these professionals and many more:
Including Words of Wisdom from
The Obvious Expert Advisors
"
Frank Candy
The Obvious Expert is THE BEST BOOK I read this year! It is a must-read (and re-read as a reference guide) for all professionals in business. The investment in this book has paid me back many times over. Elsom Eldridge and his son Mark (along with over 100 contributors) have created an engagingly written masterpiece of a book that is practical, well thought out, and filled with easy to do ideas. In virtually every profession, people must be skilled at selling themselves and their ideas, not just their company's service or products. The Obvious Expert is packed with strategies, tips, and tactics, making this book priceless and valuable for selling yourself and your ideas. So far I have bought over 25 copies to give to my colleagues and friends. They have all agreed...this book is a winner!
American Speakers Bureau Corp.​​​​​​​
What People Say
Nick Temple
In this book, Elsom (with tens of other experts from various industries) gives you a step-by-step plan to becoming a known expert in your field. The methods translate to any field, not just consulting - with specific examples of the techniques in practice from experts in extremely diverse fields. It breaks each large 'step' into smaller, immediately actionable tasks that you can start using today. With each task, there are specific examples from industry experts on exactly how they used the technique in their own field. At the end of each chapter are exercises to get you started, and additional print and online resources.
One final note: this book, unlike any other book I've found on similar subject matter, is extremely easy and fun to read. Two thumbs up!
Temple Rocks, Inc.
"
"
The Obvious Expert lays out an easy-to-follow, step-by-step plan that people can use to position themselves as an expert authority on a topic or in a niche market very easily and quickly. I especially like the short supporting stories from over a hundred experts in a variety of fields that lend insight and inspiration into how they used these principles to their benefit in their careers. Highly recommended for entrepreneurs, authors, speakers, sales people, and management alike. Simply brilliant!
Mark Hendricks
Author and Business Coach​​​​​​​
"
Matt Biskup
I have benefited from learning from Elsom Eldridge for years now. This book is a compilation of his experience from many years of consulting plus many, many individuals that Elsom managed somehow to include in this book. I've heard Elsom speak this material, I've used his techniques to my success and I've seen others benefit directly when they follow the advice in this book.
Franchise Opportunities Network​​​​​​​
Master a handful of absolutely essential marketing skills and techniques that could catapult you to a higher income.
Generate increased returns from networking.
Diversify your marketing efforts to create new income sources.
Ingeniously create your most important PR project -- your own!
Profit from niche sources.
Use seminars and other educational marketing techniques to position yourself as an obvious expert.
Instantly put into use the fastest and surest ways to make your expertise known to future clients.
"An incredible book. The authors provide clear guidance to present and future consultants or coaches."
~ Deana Moscola - Resolutions Training​​​​​​​​​​​​​
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From the Foreword by Roger C. Parker​​​​​​​
"The key to success, outlined in this book, is to get clients to come to you! Become desirable. Become respected. Become visible!" ​​​​​​​ ​​​​​​​
In 90 Days Or Less Without Spending A Fortune On Advertising!​​​​​​​
How To PositionYourself As The Obvious Expert®
Isn't it time
YOU stepped out
from the crowd?
Kevin Hogan
Richard Johnson
Martha Lanier
Susan Levin
J. Conrad Levinson