Why You Should Link to Guy Kawasaki’s Blog, Just as Soon as You Link to The Obvious Expert Blog

In his book, Reality Check (The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition) Guy Kawasaki says, “Personally, I’ve never met a person who linked to my blog whom I didn’t like.” Link to Guy Kawasaki’s blog.

Let’s face it, other bloggers are not competition to your blog. Unlike, say selecting home phone service, where you are highly unlikely to need more than one service provider, there really isn’t a limit to the number of blogs a person will visit regularly. Even the number of daily newspapers a person reads doesn’t make for a good comparison to blog readership because unless you hang around McDonalds waiting for your chance to read the free newspaper lying on counter all McRumpled and McSticky, you are going to have to pay for a newspaper subscription. Subscribe to several, and the cost adds up.

But good ole’ blogs are free. Don’t just take one, take a handful, read ‘em all. Forward them to your friends, family, and co-workers. Try out new ones frequently. Tweet about them, digg them, favorite them on Technorati, and share them through all the wealth of ways social media networking has made available.

How Many Winners in the Blog Race?

If you write a blog, you should never be afraid to talk about other blogs. And if you write a blog, you want The Obvious Expert to talk about, (and it is

If you are not the lead dog, the view never changes, except in blogging.

mostly relevant to the things we talk about here) email us and tell us about it. Maybe we’ll blog about your blog and perhaps you will do the same about ours. It’s not a competition; it’s a community.

This is the age of information. Events, factoids, happenings, news, and opinions are coming in far too fast and furiously for any one blogger (or one army of bloggers) to handle. If building blog readership is your goal, then start talking about other blogs where a strong readership happens to already be established. Like Guy Kawasaki’s blog, for instance (another link to Guy Kawasaki’s blog).

One blogger doesn’t steal another blogger’s readers. But you can get your blog in front of a targeted market of people who already read blogs … and that, without a doubt, sounds like Obvious Expert marketing.