It sounds simple, and in many ways, it is. There are a handful of essential marketing skills and techniques that, if you put them to use, will supercharge your business, whether you are a sole proprietor, small businessperson (or not so small), a consultant, coach, or entrepreneur. These business marketing strategies are proven and timeless, although many come with cutting edge additions guaranteed to propel you past your toughest competition.
Become a regular here at the Obvious Expert. Learn from the team of experts who literally “wrote the book on it,” including Elsom Eldridge Jr, Mark Eldridge, Elsom Eldridge III and a powerhouse team of 150 plus great minds and thought leaders in business marketing today, known as the Obvious Expert Advisors.
Here are the 12 core strategies that make up BRANDING U NOW, the heart and soul message of The Obvious Expert. We discuss all of them in detail, sharing knowledge learned in the trenches. We also talk about the subcategories that fall under each of these power tools of business marketing.
1. Create a Unique Selling Proposition (USP)
2. Write a Book on your expertise
3. Publish Reports in your profession
4. Speak on Lecture Circuits
5. Conduct Seminars/Teleseminars and Workshops
6. Publish your own Newsletter
7. Write Magazine and Journal Articles
8. Use the Media Effectively
9. Create a Content-Based Website
10. Actively Participate in Associations
11. Network Effectively
12. Give Back to your Community
These are the answers and this is the place to learn how to use them so that you too, can become an Obvious Expert.
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Just a comment on the above 12 items … They remind me of the petals on a flower. Those petals are (more or less) focued on the center of the flower.
It’s at this center that the petals exchange the food and nutrients they produce for the flower. The flower in turn provides the support for the petals.
In all aspects a business person (doctor, salesperson, preacher, teacher etc) need to be customer centric. The customer is at the center of all of our activity.
Without the customer there is no support, or reason, for the petals to exist and likewise the center cannot exist without the petals provision.
As we strive in a tightening economy (at least the present economy) the companies and business men and women who succeed will be those who have enough petals (expertise) to remain highly customer centric.
All of our training, research, discovery and passion must be to the customer. And when this happens we will thrive, not just survive.
Great analogy. And clearly, inspiration for all of us to “bloom”!
Reminds me of a favorite quote, “Bloom where you are planted.” That’s very much like the concept behind The Obvious Expert which guides us to take the tools, knowledge, and experience we have at hand, and use it to propel our careers to the next level.
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