June 4, 2009
Believe you are the Expert. Burn the strength of your brand into your brain so that is flows from you effortlessly in every way. And then, set about to communicate that brand through your business marketing so that people who have never met you already know your name as an Obvious Expert in your field.
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June 3, 2009
In response to our June 1 post, “Turning the Tables on the Obvious Expert” reader (and writer) Diane M. Byrd left an expert networking tip of her own.
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