April 5, 2009
Your niches need to be lucrative, sexy, and solid. The second rule of positioning yourself as an obvious expert through niche building within your USP is: make sure that the piece of the market you go after is a viable market.
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April 4, 2009
You may want it all; you may want to be everything to everyone. You can’t be it. You can’t do it. You can’t have it. You do not have the resources of time, money, or manpower to make this happen. Do not waste your time trying.
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