developmental journey

But no matter what type of business you are in or what goods or services you offer, all of the people with whom you interact are really a consumer on some stage of his or her developmental journey that hopefully leads to a long, happy relationship with you.Your job is to be the Sherpa, with the task of leading, herding, cajoling, inspiring, and enticing them to continue along the path.

Tagged as: blog, brand, business, business marketing, businesspeople, businessperson, Coaching, coaching blog, Consultant, consultants, Consulting, consulting blog, consumers, developmental journey, marketing, marketing efforts, small business

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