by The Obvious Expert on October 5, 2009
A blog post or two each month won’t improve your business nor will a Facebook page that you update sporadically. Let’s face it, you really can’t ‘dabble’ in social media marketing and expect to see meaningful results.
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by The Obvious Expert on August 3, 2009
The amazing tools of social media, from Facebook, to Twitter, YouTube, Linked-In, and of course, blogging, (along with others) will help you connect, communicate, and build relationships …They can also turn clients into adversaries and total strangers into your lifelong enemies.
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by The Obvious Expert on July 2, 2009
But no matter what type of business you are in or what goods or services you offer, all of the people with whom you interact are really a consumer on some stage of his or her developmental journey that hopefully leads to a long, happy relationship with you.Your job is to be the Sherpa, with the task of leading, herding, cajoling, inspiring, and enticing them to continue along the path.
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