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Consulting

10 Ways to Blow Social Media Marketing…Okay, Only 9

by The Obvious Expert on October 7, 2009

Here’s a social media marketer’s spin on 10 tips for blowing that all important job interview, and remember, this is what NOT to do:

Tagged as: business, career transition coach, consultants, Consulting, conversations, engagement, entrepreneurs, explanations, facebook, followers, job interview, key word, linkedin, marketer, marketing, moving target, personal rule, relevance, Social Media, Social Media Marketing, transparency, twitter, widgets, youtube

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Do You Have the Courage to be Fully Present in Your Business or Consulting Practice?

by The Obvious Expert on September 16, 2009

Research circulated a few years back suggesting that each of us, in our workspace, is interrupted from our task approximately once every 11 minutes. Worst of all, it then takes us 25 minutes to deal with the interruption and return to our fullest level of concentration on the task we were addressing.

Tagged as: bignay, boston marathon, british amateur, business, championship golfer, clients, Consultant, Consulting, consulting blog, first personal computer, freedom of information act, merriam webster dictionary, multitask, multitasking, nbc television, neil armstrong, peggy fleming, personal computer, president lyndon johnson, ronald reagan, steven gray, stewart friedman, us navy, walt disney, weather satellite, wharton

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Enough Frugal Business Marketing, it’s Time to Start Scheduling the Delivery of Cashmere Socks

by The Obvious Expert on September 14, 2009

Pick one area of your business marketing in which you don’t cut corners, don’t go the do-it-yourself route, and don’t scale back your approach

Tagged as: blacksocks, business, business marketing, collateral, Consulting, consulting strategies, cost cutting, cutting corners, economy strategy, entrepreneur, print ads, quality business cards, Samy Liechti, television commercials

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5 Simple Ways Your Small Business Can Find Cash with an Unexpected Twist

September 13, 2009

Most importantly, turn your efforts into a marketing outreach and a branding opportunity. Tell everyone with whom you interact about your business. Give them your elevator speech (and your business card) and show your genuine enthusiasm for clearing out these items in your life because you are making room for bigger and better things in your business. Your genuine enthusiasm for the process will be both intriguing and engaging.

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Real Help for Small Business, Consultants, and Solopreneurs

September 12, 2009

A virtual assistant can provide you the admin or support staff you need on a schedule and at a price you can handle. No need to set up another desk in the corner of your office, screen applicants, and keep track of hours worked by your new assistant. Hire a virtual assistant and then get back to doing those things which make your business or consulting practice profitable and fulfilling.

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10 Critical Steps for Consultants, Entrepreneurs and Job Seekers over 60

August 30, 2009

# Set up a LinkedIn account, a Facebook page, a Twitter identity, and start blogging. Your brand matters whether you are selling yourself or selling your services. there were 450,000 people age 65 and over actively looking for work in July (2009)

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The Changing Face of Twitter, Not What We Expected

August 7, 2009

Many supporters of Senator McCain in the 2008 Presidential campaign were disheartened that he didn’t take advantage of social media marketing opportunities in the way the Obama campaign was doing. Failure to interface with voters through new media interaction was making the ‘old guy’ seem even older and more out of touch.

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Easy Way to Get Cash into Your Business or Consulting Practice

July 24, 2009

But an often overlooked option is to get money from your clients and customers in advance of work, service, or goods you will be providing to them. Instead of going to a lender to borrow money against the income you anticipate in the future, why not skip that step and try to get your hands on that future income now?

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Game Plan for Entrepreneurs and Businesses in a Troubled Economy

July 8, 2009

And even if you were an eighteen-year-old entrepreneurial prodigy in 1930, today you are a 97-year-old entrepreneurial legend who hasn’t been through an economic depression during a time when the business is built or broken by relational marketing on the internet.

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The 5 Types of People Who Will Buy What You Sell

July 2, 2009

But no matter what type of business you are in or what goods or services you offer, all of the people with whom you interact are really a consumer on some stage of his or her developmental journey that hopefully leads to a long, happy relationship with you.Your job is to be the Sherpa, with the task of leading, herding, cajoling, inspiring, and enticing them to continue along the path.

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