Posts tagged as:

consulting blog

Research circulated a few years back suggesting that each of us, in our workspace, is interrupted from our task approximately once every 11 minutes. Worst of all, it then takes us 25 minutes to deal with the interruption and return to our fullest level of concentration on the task we were addressing.

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Most importantly, turn your efforts into a marketing outreach and a branding opportunity. Tell everyone with whom you interact about your business. Give them your elevator speech (and your business card) and show your genuine enthusiasm for clearing out these items in your life because you are making room for bigger and better things in your business. Your genuine enthusiasm for the process will be both intriguing and engaging.

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The 5 Types of People Who Will Buy What You Sell

by The Obvious Expert on July 2, 2009

But no matter what type of business you are in or what goods or services you offer, all of the people with whom you interact are really a consumer on some stage of his or her developmental journey that hopefully leads to a long, happy relationship with you.Your job is to be the Sherpa, with the task of leading, herding, cajoling, inspiring, and enticing them to continue along the path.

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When Your Business Means More than Money

June 30, 2009

It is hard not to focus on the bottom line. If you are a sole practitioner, a consultant, a coach, small business person, or entrepreneur, it can be really stressful when the only boss who can give you a raise is you, and as your own chief financial officer, you have to tell yourself, “No, the business just can’t afford it.”

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Can You Get Your Brand into the Dictionary

June 29, 2009

The reason blogs and websites directed toward business people, consultants, entrepreneurs, and coaches, are using the phrase obvious expert as part of their vernacular is because it is one of, if not the, best descriptor ever conceived for conveying what it takes to be the top of the mind, go-to, specialist in your field.

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Facebook is Calling Consultants, Coaches, Entreprenuers, and all You Little Guys Who Think Big

June 26, 2009

If you have somehow missed out on the buzz about Facebook Vanity URLs, here is the deal: Up until now, your Facebook profile URL or Fanbook Fan Page URL was too long and too abstract for people to easily remember. Because of this, URLs were hard to share and too unwieldy to become part of your branding package.
BUT all that changed with the opportunity to switch to Vanity URLs.

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Barack 2.0 A Tale of Social Media, a Lesson You Can Learn for Free

May 19, 2009

David Bullock is an Obvious Expert who, with his co-author, Brent Leary, began in 2007 tracking the political moves that led Barack Obama to his place in the White House in 2009

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How Do You Spell “The Greatest Human Emotion”?

May 15, 2009

So what would relief look like in your business world? What do you do for your clients and customers that causes them to experience the emotion of relief? And what are you failing to do, that you could be doing that would create that feeling for them?

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Write a Book and Establish Yourself as the Obvious Expert

April 20, 2009
Thumbnail image for Write a Book and Establish Yourself as the Obvious Expert

Perhaps your idea of writing a book means extensive research on lofty subjects. But here’s a book written to establish the authors as obvious experts, on a subject that is far from lofty …

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When Marketing Online, Your Marketing Plan is a Flight Plan

April 3, 2009

Leads, responses, sales and long-term client relationships will take off in ways you have never imagined. Your business can rapidly go from standing still to airborne.

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