The amazing tools of social media, from Facebook, to Twitter, YouTube, Linked-In, and of course, blogging, (along with others) will help you connect, communicate, and build relationships …They can also turn clients into adversaries and total strangers into your lifelong enemies.

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Easy Way to Get Cash into Your Business or Consulting Practice

July 24, 2009

But an often overlooked option is to get money from your clients and customers in advance of work, service, or goods you will be providing to them. Instead of going to a lender to borrow money against the income you anticipate in the future, why not skip that step and try to get your hands on that future income now?

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Effective Social Media Marketing is More Cheese than Worms

July 10, 2009

Social media marketing tools such as Twitter, Facebook, blogs, LinkedIn, and YouTube, are not a replacement for using search engine optimization strategies to help you better reach your online market.

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The 5 Types of People Who Will Buy What You Sell

July 2, 2009

But no matter what type of business you are in or what goods or services you offer, all of the people with whom you interact are really a consumer on some stage of his or her developmental journey that hopefully leads to a long, happy relationship with you.Your job is to be the Sherpa, with the task of leading, herding, cajoling, inspiring, and enticing them to continue along the path.

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When Your Business Means More than Money

June 30, 2009

It is hard not to focus on the bottom line. If you are a sole practitioner, a consultant, a coach, small business person, or entrepreneur, it can be really stressful when the only boss who can give you a raise is you, and as your own chief financial officer, you have to tell yourself, “No, the business just can’t afford it.”

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Can You Get Your Brand into the Dictionary

June 29, 2009

The reason blogs and websites directed toward business people, consultants, entrepreneurs, and coaches, are using the phrase obvious expert as part of their vernacular is because it is one of, if not the, best descriptor ever conceived for conveying what it takes to be the top of the mind, go-to, specialist in your field.

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Why You Should Link to Guy Kawasaki Blog, Just as Soon as You Link to The Obvious Expert Blog

June 28, 2009

If you write a blog, you should never be afraid to talk about other blogs. It’s not a competition; it’s a community.

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