Posts tagged as:

business marketing

3 Reasons Entrepreneurs and Businesspeople Should Soar and Sting

by The Obvious Expert on September 30, 2009

Lesson one: Never look at the appearance of a consumer, business prospect, or client and assume he or she won’t be willing to pay your price.

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Enough Frugal Business Marketing, it’s Time to Start Scheduling the Delivery of Cashmere Socks

by The Obvious Expert on September 14, 2009

Pick one area of your business marketing in which you don’t cut corners, don’t go the do-it-yourself route, and don’t scale back your approach

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Sweet Dreams for Business Marketing, Even When You Sleep on Floor

by The Obvious Expert on August 26, 2009

But, perhaps in today’s economy, with New Media driving the direction of marketing, it is no longer about either the steak or the sizzle, but has come to be about a composite of other factors as well. You see, the Survivor Package is a sellout and it could even turn out to be a business marketing home run. Selling hotel rooms minus the bed has provided the hotel lots of fuel for its new Facebook and Twitter accounts, tons of blog coverage, and even some primo television interviews, including ABC News.

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The Changing Face of Twitter, Not What We Expected

August 7, 2009

Many supporters of Senator McCain in the 2008 Presidential campaign were disheartened that he didn’t take advantage of social media marketing opportunities in the way the Obama campaign was doing. Failure to interface with voters through new media interaction was making the ‘old guy’ seem even older and more out of touch.

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Every Business Makes a Choice: Zebra Marketing or Unicorn Marketing

July 27, 2009

ou may be a zebra, a workhorse, or even an old goat, but remember, transformation is both possible and necessary. You can remain, lost in a sea of others who appear to be just like you. You’ll get business and you will get new clients this way, because sooner or later a certain percentage of people will go out on safari, searching for someone who does what you do, and if you are in the right place within the herd at the right moment and catch their eye, the vigilant hunters will find you. Or you can be a unicorn.

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Easy Way to Get Cash into Your Business or Consulting Practice

July 24, 2009

But an often overlooked option is to get money from your clients and customers in advance of work, service, or goods you will be providing to them. Instead of going to a lender to borrow money against the income you anticipate in the future, why not skip that step and try to get your hands on that future income now?

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Best Social Media Marketing Lessons being Taught on the Golf Course

July 15, 2009

Week in, week out, the sparkly, attractive, dynamo exhibits class, style, brains, and a social media marketing acumen so astute it causes the developers of Twitter to lie awake nights wondering how they can possible bring the rest of the world up to Morgan Pressel’s level of understanding.<

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Game Plan for Entrepreneurs and Businesses in a Troubled Economy

July 8, 2009

And even if you were an eighteen-year-old entrepreneurial prodigy in 1930, today you are a 97-year-old entrepreneurial legend who hasn’t been through an economic depression during a time when the business is built or broken by relational marketing on the internet.

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360,00 Plus Twitter Followers for Coach Calipari

July 7, 2009

It is time to check in again on the amazing Twitter following of Coach John Calipari, who since late April has built a Twitter base of some 360,000 followers. And since that is far more followers, far faster, than most of the rest of us seem to be accumulating, let’s look at how he’s doing it …a formula for quality tweeting and amassing Twitter followers.

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Critical New Findings on Brand Social Presence to be Presented in Social Media Academy Webinar

July 6, 2009

Join Elsom Eldridge III, Mark Eldridge, and other social media consultants from the Social Media Academy in the webinar for: “Citrix /Webex. A Social Media Case Study”

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