June 4, 2009
Believe you are the Expert. Burn the strength of your brand into your brain so that is flows from you effortlessly in every way. And then, set about to communicate that brand through your business marketing so that people who have never met you already know your name as an Obvious Expert in your field.
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May 29, 2009
You are absorbing your competition; just sucking them up with your business success and creating an opportunity to expand the value of your brand or trademark on a whole new level … by licensing it to others.
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