brand

But, perhaps in today’s economy, with New Media driving the direction of marketing, it is no longer about either the steak or the sizzle, but has come to be about a composite of other factors as well. You see, the Survivor Package is a sellout and it could even turn out to be a business marketing home run. Selling hotel rooms minus the bed has provided the hotel lots of fuel for its new Facebook and Twitter accounts, tons of blog coverage, and even some primo television interviews, including ABC News.

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