Guy Kawasaki Says Don’t Do It Without Love
Bestselling author and business visionary Guy Kawasaki says, “Don’t start a business or take a curriculum up because you think that’s what’s hot. You should really, truly—and I know this sounds like a cliché—study and do what you love.”
To this advice he adds the qualification that he cannot guarantee that doing what you love will make you rich, but he can guarantee that if you start a business just because you think it will make you rich, then you will probably end up miserable.
Pastor Max Lucado Says “Stand at the intersection of your affections and successes and find your uniqueness.”
Author and minister Max Lucado puts a more spiritual twist on aspects of this idea in his book, Cure for the Common Life—Living in Your Sweet Spot. Lucado advises you to find your “sweet spot,” referencing the sports terminology for making that perfect internal connection. As he explains, when you are living in the zone, “Your boyfriend remembers birthdays, the tax refund comes early, and the flight attendant bumps you up to first class. Life in the sweet spot rolls like the downhill side of a downwind bike ride.”
Elsom Eldridge Jr., and Mark Eldridge Say You Must Have Passion
In the first edition of The Obvious Expert, Elsom Eldridge Jr., and Mark Eldridge quote a book titled, The Business of Bliss, How to Profit From Doing What You Love, describing business people who, “… gathered up their resources, their childhood dreams, their particular talents, their unique vision, and poured them into a business of their very own. What they gained was not a life free of hardship, but one of few regrets and soaring triumphs. A fuller sense of themselves, the world, and their place in it.”
The Twelve Strategies … Brace Yourself, They are Really Going to Work
Maybe you are an expert already in what you do. Maybe you have started to gain recognition in your business or consulting practice as an Obvious Expert. But here’s a bit of advice that may surprise you: Before you begin to apply the twelve life-changing strategies of The Obvious Expert to your business, entrepreneurship, consulting or coaching practice, check in with yourself and make sure you really have a passion for what you are doing. Confirm that when your business grows-–as it most certainly will—that you can maintain a solid connection with life in your personal sweet spot, because the twelve strategies of The Obvious Expert are going to work!
If your current direction isn’t one you can love and passionately enjoy in the big picture, you need to adjust your course NOW. Don’t use these proven business tactics unless you are fully prepared for the high levels of visibility and success that will follow because of them.
