You’ve either been that woman, been married to that woman, or stood behind her in a checkout line … you know, she holds everyone else up while she fumbles through her handbag looking for her wallet?
Jen Groover is an Obvious Expert
Jen Groover had been that woman one time too many, which is where her story begins. While unloading her dishwasher one evening, busy working mom, Jen Groover had one of those ah-ha moments for which entrepreneurs and creative businesspeople are known.
If she could organize the inside of her purse in the same way her dishwasher let her sort silverware, she would never again be groping through her handbag, searching for her keys, her cell phone, or her cash.
And with that flash of insight, she liberated the silverware tray from her dishwasher, fit it inside her purse, and set out to find a manufacturer. Today, the Butler Bag Company—Jen’s company—is one of the fastest growing handbag lines in history.
Success Magazine calls her a “One Woman Brand” and “Creativity and Innovation Guru”. Entrepreneur Magazine says she is a leading “Serial Entrepreneur” and compared her to Walt Disney and Benjamin Franklin.
Twelve Steps to Become Recognized as an Obvious Expert and it Looks Like Jen Groover’s Done at Least Fifteen!
Without a doubt, Jen Groover is an Obvious Expert. Her wisdom goes far beyond the insight to create a handbag that woman say changes their life. Her list of accomplishments is long, and rapidly growing.
You can follower her (if you can keep up with her pace) on her blog, What If and Why Not? or her upcoming book by the same name. You can also sign up for her newsletter; visit one of her websites, including Launchers Café, where she helps entrepreneurs with ideas understand how to launch and grow businesses. You can catch her in lectures, television appearances (regular guest on Fox), and interviews where she champions the cause of small businesses, discussing everything from home businesses, manufacturing, intellectual property, to what’s wrong with the health care system today.
Jen Groover is an Obvious Expert as well as a force in motion.

