Morgan Pressel has got to be a corporate sponsor’s dream.
Birdies, Eagles, and Tweets
She’s one of the most incredibly talented young golfers on the LPGA Tour. At 21, she’s already won a Major (and several other impressive events, both professional and amateur). Week in, week out, the sparkly, attractive, dynamo exhibits class, style, brains, and a social media marketing acumen so astute it causes the developers of Twitter to lie awake nights wondering how they can possible bring the rest of the world up to Morgan Pressel’s level of understanding.
You see, among her eight corporate sponsors is Polo Ralph Lauren, the sportswear designer that keeps her outfitted on the course in stylish Polo golf wear, which Morgan, a dedicated Tweeter, mentions regularly in the most casual way to her 8000 Twitter followers.
And despite the fact that she sometimes even links to the Polo Ralph Lauren website to show her followers actual clothing items by style number and color choice, she pulls it off in the most personable way that ensures it never sounds like she is being paid to represent Ralph Lauren … which of course, she is. Instead, Pressel comes across as though she is ‘girl talking’ about her wardrobe or simply sharing some news about her golf gear.
The effect is a type of third party endorsement that is practically priceless to the Polo. And Morgan’s Twitter followers wind up feeling as if they are all her friends with whom she is sharing her daily life—and in many ways, this is is exactly what this very genuine young golf professional is doing.
Call this a win (Polo), win (Pressel), win (her fans). You could also call it a superb lesson in social media marketing via Twitter for all the rest of us.
