In 1997, if you had said you were “googling a name” no one would have understood what you meant. By 1999, when Google officially removed the “beta” from its name, the word “Google” was still a noun—it was the name of a search engine growing in popularity. But it wasn’t long before “Google” changed from being just a name (a noun) to being a verb … an action verb. Pretty soon, people were “googling” regularly and the term, used as a verb, moved seamlessly into our vocabularies. By 2001, “to Google” had become a transitive verb listed in dictionaries.
Flattery Will Get You Everywhere or at Least into the Obvious Expert Blog
Maybe this will happen to “Obvious Expert”; the term is already taking on a life of its own. We have to be flattered as we see businesspeople using the words “Obvious Expert” as a descriptive noun. Just last week, the blog, Ebookisdead.com began a post by saying:
“Once you determine your “brand” or specific area that you wish to become known as the authority or “obvious expert,” you need to create a “Google Alert” and “Tweet Beep” to monitor the postings, news and conversations about the keywords or phrases of interest.”
Obvious Expert in the Dictionary?
The reason blogs and websites directed toward businesspeople, consultants, entrepreneurs, and coaches, are using the phrase obvious expert as part of their vernacular is because it is one of, if not the, best descriptor ever conceived for conveying what it takes to be the top of the mind go-to, specialist in your field. An obvious expert is who you what to be; it is what you want to be; and it is how you want to be known.
…wouldn’t it be something if ‘obvious expert’ makes it to the dictionary?