Testimonials

Here’s what readers are saying about The Obvious Expert. We’ve included both the positive and the critical comments… why? Because we want you to know exactly what others are saying, not just a ’sanitized’ marketing message. If we tell you what they didn’t like (which we take seriously and strive to learn from), then you have every reason to believe  the comments about what they do like! Transparency never hurts you in business; it only serves to build credibility.

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“This book shows all the tricks of the experts that make them experts. A perfect book for those that know their jobs, but are having trouble telling others that they are good. The book came with lots of great promo ideas. I used just one idea from the book and already I have more work than I can handle.

The book comes with over 100 ideas from expects in almost every field, you are able to mix and match ideas to create the perfect promo piece that will make you look great (AN EXPERT).”

A. Szwed, Vaughan, Ontario

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“In his excellent, wonderful, down-to-earth, and absolutely brilliant book, How to Position Yourself as the Obvious Expert, Elsom Eldridge clearly shows why he’s affectionately known as the “Consultant’s Consultant.”

His easy to follow and implement strategies, tips, and proven methods will truly help you quickly become known as the “Go-To Guy” (or Gal) in your field.

Elsom takes you through a step-by-step, paint-by-the-numbers plan anyone can follow. He teaches you exactly how to leverage what you have now, take some simple and doable steps, and quickly establish yourself as the obvious expert in your field.

And it works. You’d have to be dead broke or crazy not to invest a smart twenty-five bucks in yourself and get this book as fast as you can. What if one of your competitors already has his or her copy?

Well … you’re in serious trouble – that’s what … Get your copy *right now* while you still can.”

Chip Tarver, Internet Business Expert

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“I have benefited from learning from Elsom Eldridge for over 4 years now. This book is a compilation of his experience from many years of consulting plus many, many other individuals that Elsom managed somehow to include in this book. I’ve heard Elsom speak this material, I’ve used his techniques to my success and I’ve seen others benefit directly when they follow the advice in this book.”

Matt Biskup, Atlanta, GA

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“The Obvious Expert lays out an easy-to-follow, step-by-step plan that people can use to position themselves as an expert authority on a topic or in a niche market very easily and quickly. I especially like the short supporting stories from over 150 experts in a variety of fields that lend insight and inspiration into how they used these principles to their benefit in their careers. Highly recommended for entrepreneurs, authors, speakers, sales people, and management alike. Simply brilliant!”

Mark Hendricks, Author and Business Coach

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“The title says it all, however, it wasn’t so obvious as to how to be an expert until I read this eye opening book. I would have saved time, energy and money if I had only read this book sooner. Positioning being everything, I can now position myself as the obvious expert in anything I do. Thank you Elsom & Mark for creating this gem.”

Tom Nicoli, BCH, CI

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“Elsom Eldridge writes with authority and interviews those who have the expertise in their fields. The Obvious Expert is a book that lives up to its billing. 150 experts give USEFUL and SPECIFIC advice on building a powerhouse of a consulting or coaching practice. All the success stories are here with HOW TO in step by step format. I love it.”

Kevin Hogan,
Author of The Psychology of Persuasion

Kevin Hogan also wrote:

“As soon as I opened ‘Turbocharge Your Consulting Business Now’, my heart started pumping. I’m seeing strategies and techniques to build my business that I have never thought of. This is a resource to be closely held … it will give you the edge over your competition.”

“Using great marketing strategies and techniques works to a certain degree. Being seen as the obvious-expert in your field can brand you as ‘the one to call’ and skyrocket your income.”
“This book shows all the tricks of the experts that make them experts. A perfect book for those that know their jobs, but are having trouble telling others that they are good. The book came with lots of great promo ideas. I used just one idea from the book and already I have more work than I can handle.”

“The book is well written and full of important recipes to make you an outstanding Consultant. It is a must read for all Consultants and service providers.”

M.J.Onabanjo, London

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“The style is irksome, but the content is excellent, I don’t like the way this book is written and presented. It has a circus-like approach with numberless sidebars extolling success stories, endorsements of the authors and, last not but not least, tips on marketing your consultancy. The material isn’t actually extraneous – some of it is quite helpful – it is just the business and clutter of the layout.

Overall, the design is poor. Way too much bold type to emphasize points, bullets galore, enough drop-shadow boxes to build a Canadian Olympics village.” But the content, once you look beyond the design kitsch, is excellent. None of the information is particularly new or novel. Show off your expertise by writing, getting speaking engagements, media exposure and so on.

What makes the book appealing is that it collects all the techniques in one place. It isn’t difficult to use this book as a checklist of what you should be doing.

The mood of the book is definitely upbeat with a “you can do it too!” pulse. It is, frankly, enjoyable.

The authors write in a folksy, unpretentious style which also adds to the appeal.

Sure, there are probably better designed books out there, but this one with its down-home style and folksy advice is as good as any. Keep it handy for your marketing brainstorming sessions.”

Jerry Saperstein Evanston IL, USA

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