From the monthly archives:

August 2009

10 Critical Steps for Consultants, Entrepreneurs and Job Seekers over 60

by The Obvious Expert on August 30, 2009

# Set up a LinkedIn account, a Facebook page, a Twitter identity, and start blogging. Your brand matters whether you are selling yourself or selling your services. there were 450,000 people age 65 and over actively looking for work in July (2009)

Tagged as: breadth, bureau of labor, bureau of labor statistics, business owners, computer competence, Consultant, Consulting, critical steps, economy, entrepreneur, facebook, generalist, instant makeover, investment accounts, job seekers, linkedin, looking for a job, Obvious Expert, own business, renaissance man, retirement, rewards, Social Media, Social Media Marketing, twitter, writing proficiency

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Sweet Dreams for Business Marketing, Even When You Sleep on Floor

by The Obvious Expert on August 26, 2009

But, perhaps in today’s economy, with New Media driving the direction of marketing, it is no longer about either the steak or the sizzle, but has come to be about a composite of other factors as well. You see, the Survivor Package is a sellout and it could even turn out to be a business marketing home run. Selling hotel rooms minus the bed has provided the hotel lots of fuel for its new Facebook and Twitter accounts, tons of blog coverage, and even some primo television interviews, including ABC News.

Tagged as: blogging, blogs, brand, branding, business marketing, condé nast traveler, deluxe accommodations, facebook, golf resort, hotel bed, hotel room, hotel rooms, hotel sofitel, hoteliers, luxurious resort, new media, rancho bernardo inn, resort spa, ritz carlton, Social Media, suite dreams, twitter, westin heavenly bed

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Grab a Part out of the Dishwasher, Stuff it in a Purse and Become a Powerful Business Leader and Advocate

by The Obvious Expert on August 24, 2009

Success Magazine calls her a “One Woman Brand” and “Creativity and Innovation Guru”. Entrepreneur Magazine says she is a leading “Serial Entrepreneur” and compared her to Walt Disney and Benjamin Franklin.

Tagged as: benjamin franklin, businesspeople, creativity and innovation, entrepreneur magazine, fox news, jen groover, Obvious Expert, purse, serial entrepreneur, small busines, success magazine, television appearances, walt disney, working mom

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Are Freelancers the Last Cowboys on the Prairie?

August 21, 2009

And here is perhaps the most important quality about freelancers… they are, in fact, free. Inasmuch as being a freelancer incorporates the potential shackles that come with uncertainty about your next job, next client and next paycheck, freelancers are the only surviving workforce cowboys and cowgirls who still have the latitude to pick their jobs, walk away from unjust employers, and move on out of Dodge when Dodge turns out to be an undesirable place. Freelancers are still truly free to follow their passions and seize entrepreneurial opportunities

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Social Media Helped Him Land 50 New Jobs

August 19, 2009

Daniel Seddiqui is living one of the most interesting career experiences anyone has ever had, and last week, The Obvious Expert had the pleasure to interview him about the 50 new jobs social media has helped him land.

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Candid Thoughts from TheMommyBlog author, Mindy Roberts

August 16, 2009

Some comments are so interesting they get promoted straight from the comments section to Obvious Expert blog status. We are very appreciative to hear from Mindy Roberts, author of the book, Mommy Confidential and of her outstanding blog, TheMommyBlog. Mindy Roberts … clearly an Obvious Expert:

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More about Mommy Bloggers and the Social Media X Factor

August 13, 2009

Right now, we are still in the “PR Blackout” week for bloggers (Social Media, Women, and the X Factor: Starting with Mommy Bloggers.) The Blackout is an effort begun by the wise bloggers at BlogHer to help create a comfortable distinction between bloggers who blog to communicate and people who post blogs purely for monetary gain, whether that is in the form of ads, freebies from products they endorse, or the sale of their own books and merchandise.

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Social Media, Women, and the X Factor: Starting with Mommy Bloggers

August 11, 2009

AdAge calls Mommy Bloggers, “… marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies.”

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The Changing Face of Twitter, Not What We Expected

August 7, 2009

Many supporters of Senator McCain in the 2008 Presidential campaign were disheartened that he didn’t take advantage of social media marketing opportunities in the way the Obama campaign was doing. Failure to interface with voters through new media interaction was making the ‘old guy’ seem even older and more out of touch.

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Social Media Road Kill

August 3, 2009

The amazing tools of social media, from Facebook, to Twitter, YouTube, Linked-In, and of course, blogging, (along with others) will help you connect, communicate, and build relationships …They can also turn clients into adversaries and total strangers into your lifelong enemies.

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