From the monthly archives:

July 2009

Just Because You Only Said it on Twitter, Doesn’t Mean it isn’t Libel

by The Obvious Expert on July 29, 2009

The widespread access and pseudo-anonymity of the World Wide Web tends to lull us into thinking that we can say what we want, reprint what we choose, and reproduce whatever our heart’s desire, just because the information/icon/artwork/video/etc. etc. appears on the web

Tagged as: blogging, blogs, cook county illinois, court document, damages, followers, horizon realty, libel, plagiarism, public domain, Social Media, trademark infringement, tweet, world wide web, youtube

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Every Business Makes a Choice: Zebra Marketing or Unicorn Marketing

by The Obvious Expert on July 27, 2009

ou may be a zebra, a workhorse, or even an old goat, but remember, transformation is both possible and necessary. You can remain, lost in a sea of others who appear to be just like you. You’ll get business and you will get new clients this way, because sooner or later a certain percentage of people will go out on safari, searching for someone who does what you do, and if you are in the right place within the herd at the right moment and catch their eye, the vigilant hunters will find you. Or you can be a unicorn.

Tagged as: brand, business marketing, last unicorn, marketer, marketing, marketing tool, new business, zebra, zebras

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Easy Way to Get Cash into Your Business or Consulting Practice

by The Obvious Expert on July 24, 2009

But an often overlooked option is to get money from your clients and customers in advance of work, service, or goods you will be providing to them. Instead of going to a lender to borrow money against the income you anticipate in the future, why not skip that step and try to get your hands on that future income now?

Tagged as: blog, broadcasting, business, business marketing, businesspeople, businessperson, cash advance, coach, Coaching, Consultant, consultants, Consulting, entrepreneur, entrepreneurs, expenditures, independent contractors, money, prepayment plan, press releases, project fee, rate of interest, small business, small businesses

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Has Stupidity Become the New Business Model?

July 21, 2009

Every day in business (and in your personal life) you have the opportunity to do the right thing; to act wisely; and to follow a path that will lead you to your goal. You also have abundant opportunities to cheat a little (or a lot), lie a tiny bit (or outrageously), and to act on feelings of greed, resentfulness, and selfishness.

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To Improve Your Social Media Marketing, Break Mirror Now

July 19, 2009

Using social media marketing is very important to your business. But taking the wrong advice, without thinking things through and checking them out, is tantamount to breaking a mirror in the event of a gas leak. Not only will it do nothing to alleviate the gas leak (real or imaginary), but it is a waste of time, effort, a perfectly good mirror, and it could even lead to seven years of bad luck. Social media marketing done badly probably does more damage than failing to do any at all.

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Social Media Marketing Validation Has Long Blonde Hair and Swings a Golf Club

July 16, 2009

Twitter from LPGA Legend Morgan Pressel drives home the power of social media marketing. Ralph Lauren must be saying “thank you, thank you, thank you!”

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Best Social Media Marketing Lessons being Taught on the Golf Course

July 15, 2009

Week in, week out, the sparkly, attractive, dynamo exhibits class, style, brains, and a social media marketing acumen so astute it causes the developers of Twitter to lie awake nights wondering how they can possible bring the rest of the world up to Morgan Pressel’s level of understanding.<

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8 Reasons It Is a Good Time to be in Business

July 13, 2009

Anyone who has lost a job, lost a home, or is simply struggling in this economy, (which,to some degree, includes just about everyone), will be hard pressed to see good things going on in today’s business world. But with no disrespect intended to anyone who has been hurt, there are always two sides to every [...]

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Live Traffic Stats for Your Blog with Woopra

July 12, 2009

There are many reasons to value Woopra over any other analytics program, but the simple fact that you can get stats in real time, and you can tell precisely how people are coming to your site.

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Effective Social Media Marketing is More Cheese than Worms

July 10, 2009

Social media marketing tools such as Twitter, Facebook, blogs, LinkedIn, and YouTube, are not a replacement for using search engine optimization strategies to help you better reach your online market.

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