by The Obvious Expert on July 3, 2009
Uncle Sam Needs You and Your Business or Consulting Practice
As you celebrate your July 4 holiday, reflect on the newest information from The Small Business Advocate published by the US government’s Small Business Administration. Reading this may make you feel downright patriotic for being a small business person, consultant, coach, or entrepreneur.
Here’s part of what economist Brian Headd has to say discussing the more than 23 million people who are in business as a solo venture, as well as small business owners with employees: [click to continue…]
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by The Obvious Expert on July 2, 2009
You already know that you have good clients, bread ‘n butter clients, and pain in the neck (or some other body part) clients.
But no matter what type of business you are in or what goods or services you offer, all of the people with whom you interact are really consumers on some stage of their developmental journey that hopefully leads to a long, happy relationship with you.
Your job is to be the Sherpa, with the task of leading, herding, cajoling, inspiring, and enticing them to [click to continue…]
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by The Obvious Expert on July 2, 2009
Many of the people who read The Obvious Expert blog are small-scale businessmen and business women. They are consultants, coaches, sole practitioners, and start-up entrepreneurs who are building or growing their business, service, or practice and don’t fall into the category of big business (yet).
But sometimes we run across business marketing that is so outstanding, we feel we have to share it here on the blog, even if the business doing it is anything but small. Air New Zealand has pulled off just such a masterful feat. [click to continue…]
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